Choosing Content Writers for the BFSI Industry
While targeting younger generations, fintech challenger banks like Atom Bank choose interactive marketing campaigns. With one of their campaigns, they invited clients to design their own logos, creating a buzz about the brand. Players in the BFSI sector depend on
Actionable Ideas to Position Your Brokerage for Success with Content Marketing
The rise of tech-first brokers has taken the lead in attracting both new traders and IBs (introducing brokers) to pose stiff competition for traditional brokerage firms. The good news is that the demand side is expected to continue expanding. The
Choosing Content Writers for the Banking Industry
“There are some things that money can’t buy; for everything else, there’s…” If you saw this tagline, I bet your brain would automatically fill in the last word as “Mastercard.” That’s the power of content. Why am I talking about
How Neobanks Are Shaping the Future of Banking in India
Technology has disrupted the financial sector to the extent that a new word – Fintech – needed to be coined. India, given its high proportion of early tech adopters, welcomed fintechs with open arms. That’s what drove digital payments to
How Content Marketing for Neobanks Differs from Traditional Banks
The transaction value in the neobank landscape is expected to breach $6 trillion this year. Rising at a CAGR of almost 15% from 2024, the figure is projected to approach $10 trillion by 2027. So, how to get your piece