We don’t need to emphasize the need for online marketing for every sector, including IT. The numbers say it all. In 2024, 63% of businesses said that they had increased their online marketing spend in recent years. With every business vying for customer attention online, how does your brand differentiate itself? The short answer is through digital marketing best practices. Want the long answer? Read on.
Best Practices in Online Marketing for IT Companies
Since it is no longer a choice but a necessity, here’s what you should know about the best practices in online marketing for IT companies.
Understand Your Audience
Identify your ideal customer. Who are they? What are their pain points? What are their online behaviors? Use this information to create buyer personas. Develop detailed profiles of your ideal customer to tailor your marketing efforts effectively.
Set Smart Goals
Use the SMART framework to set goals that are Specific, Measurable, Attainable, Relevant, and Timely. This helps build actionable marketing strategies that can be strengthened through regular monitoring and measurement of outcomes.
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Check out these Actionable Content Marketing Tips for Small Brands and Businesses
Audit Your Assets
Evaluate your existing digital assets to identify strengths, gaps, and areas for improvement. This means assessing your website, landing pages, on-page and off-page SEO, social media efforts, blog, email marketing campaigns, and anything else you are already attempting online to promote visibility and discoverability.
Plan Your Content
Once you know the gaps and areas that need improvement, plan your content strategy. Content marketing is a powerful tool to connect with your target audience. A major part is creating high-quality, informative content such as blog posts, white papers, case studies, and videos that address your customers’ needs and establish your company as a thought leader. However, content marketing also includes establishing your presence on relevant social media platforms by sharing valuable content and industry news, and answering customer questions.
Google introduced its E-E-A-T update in 2023, but it is still relevant for impactful and search engine optimized content marketing today.
Learn more about how to E-E-A-T Your Way to the Top of Google Searches with our blog.
Create Mobile Friendly Content
Use responsive web design to make your website and content conform to mobile screens. Google launched mobile-first indexing way back in 2020, which makes this important for better search engine rankings. More importantly, mobile devices account for over 60% of website traffic, while 92.3% of internet users access the internet via a mobile phone.
Use Multi-Channel Marketing
To build a strong online presence, you need to be where your target customer is, whether on social media, online discussion forums, or via email marketing, apart from your website and blog.
There is no denying the effectiveness of starting conversations on social media. Targeted emails are also impactful, with 50% of B2B marketers stating that email marketing is a crucial part of their multi-channel marketing strategy and 59% of consumers saying that such emails influence their buying decisions.
Partner with an Experienced Content Marketing Agency
An experienced content marketing partner will have deep insights into online marketing best practices for your domain. They will not only help you audit your online presence to build an effective strategy, but will also conduct keyword analysis, competitor analysis, and regular reviews and adjustments to ensure maximum impact. With more than 20 years of experience creating targeted, multi-channel content for diverse sectors, Veda Informatics specializes in establishing your brand as a thought leader in the IT sector.
Speak to the IT content marketers at Veda Informatics to differentiate yourself online.
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