The journey from crisply creased gift wraps to the ASMR of crinkly unboxed ones is rather short. Nonetheless, gift-giving is the most popular love language of Indians. It’s a way of doubling the joy of the festive season. From swiping right on bulk deals to adding bespoke items to the cart, festive shopping is itself a celebration. Have the trends changed with Gen Z coming of age? Or do we slip back into a traditional mindset during festivals? Here’s a look.
“Kuchh Meetha Ho Jaye” is an Emotion
We certainly have a sweet tooth! India is a country with specific sweet dishes for every occasion and every region. No surprise then that 70% of the annual sweet-industry sales are generated during the festive season.
Chocolates, cookies and frozen desserts are great. But nothing quite cuts it like our own desi sweets.
Before you gift your loved ones a big box of sweets, it’s important to know that Indians are increasingly becoming more health conscious. You could still go traditional with sugar-free options of the same gulab jamuns and halwas we all love. For those who want to keep it organic, there are options made with ragi and gur, coconuts or dates.
Gift zero-guilt sweets to your loved ones. It’s a way of saying that you care for their health. Worried that these will cost more than the traditional options? This festive season, choose quality over quantity.
Festive-Wear from My Fav Store Only, Cause Fit-Check is Important
Festive attire is a crucial part of celebrations. You may want to show off the hours spent at the gym or just give your flaunty neighbor a burn! Getting those Instagram-worthy pics starts with styling the outfit right. Hopping onto trends or traditions, we need new clothes that match our vibe that season.
Make your shopping list and look out for those festival sales. A little advance planning and timing your shopping spree can help you make the most of seasonal discounts.
Phygital – Going Out is as Fun as Staying In
Don’t you love the glitzy decked-up streets welcoming you to a festive frenzy as you look for that perfect gift? But what if you miss something (or someone) on your shopping list. That’s why Indians increasingly combine visiting stores and online shopping.
On-Time with Quick Commerce, Cause Mahurat Na Nikal Jaye
Snacks running short with so many people dropping in to wish? Or maybe you forgot that 3-year-old niece you’ve never even met. Last-minute shopping is now a thing, with India’s burgeoning quick-commerce companies. In fact, the quick commerce industry’s GMV (gross merchandise value) has exploded by more than 280% over the last two years, redefining what we mean by ASAP.
Last-minute purchases can be brutal on your budget plans. There’s no time to compare prices or even check whether you’re about to pay a high-demand surcharge. It’s also easy to indulge and overspend during the festive season. By proactively budgeting your festival-related expenses, you spend on what truly matters. There are zillions of budgeting tools out there. Make one your BFF for life to keep financial stress at bay.
You may be thinking that these trends are relevant only for India’s populous metro cities. Online shopping offers great convenience for big-city dwellers. But for those living in tier-2 and 3 cities, ecommerce has emerged as a lifeline. It is the consumers at these locations that are spearheading the country’s retail revolution. Wish to market your services to them? Contact Veda for creating content that resonates with your target audience.
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