Gen Z has a spending capacity of $860 billion in 2024, which is expected to rise to $1.8 trillion by 2035. Are you ready to meet their needs? The 377 million-strong Gen Z already actively participates in household decision-making around finances. With entrepreneurial dreams, this generation is significantly more well-informed about all aspects of
The journey from crisply creased gift wraps to the ASMR of crinkly unboxed ones is rather short. Nonetheless, gift-giving is the most popular love language of Indians. It’s a way of doubling the joy of the festive season. From swiping right on bulk deals to adding bespoke items to the cart, festive shopping is itself
While targeting younger generations, fintech challenger banks like Atom Bank choose interactive marketing campaigns. With one of their campaigns, they invited clients to design their own logos, creating a buzz about the brand. Players in the BFSI sector depend on creative content marketing strategies like these to improve customer engagement and retention and position themselves
The rise of tech-first brokers has taken the lead in attracting both new traders and IBs (introducing brokers) to pose stiff competition for traditional brokerage firms. The good news is that the demand side is expected to continue expanding. The global securities brokerage and stock exchange services market is expected to expand at a CAGR
“There are some things that money can’t buy; for everything else, there’s…” If you saw this tagline, I bet your brain would automatically fill in the last word as “Mastercard.” That’s the power of content. Why am I talking about such an old tagline? That’s because Mastercard celebrated the 25th anniversary of its “Priceless” campaign
Technology has disrupted the financial sector to the extent that a new word – Fintech – needed to be coined. India, given its high proportion of early tech adopters, welcomed fintechs with open arms. That’s what drove digital payments to such an extent that some of us don’t find the need to carry our wallets
The transaction value in the neobank landscape is expected to breach $6 trillion this year. Rising at a CAGR of almost 15% from 2024, the figure is projected to approach $10 trillion by 2027. So, how to get your piece of the burgeoning neobank transactions pie? Marketing with CX at the Center While marketing is
